At RuralEasy, we specialize in vacation rental marketing for rural houses and country homes.
Competition in the rural house market is increasingly intense, and we must use the best practices and tools to achieve greater and better exposure in the market and sell at the optimal price at any given time.
Our marketing and promotion includes:
Preparation: professional photos, videos, and other
We prepare the house, we advise on aspects that improve the image of the house and take professional photos, videos and other materials such as aerial photos of the area that will help us to better promote your rural house.
Promotion on booking platforms and social media
It is very important to achieve maximum exposure in the market. With our system, we are connected to the main booking platforms (Booking, Airbnb, etc.) and also to specialized websites in rural tourism. In this way, we cover a large portion of the market and can maximize prices and occupancy. All information is updated automatically, so there is no risk of errors or overbookings.
We manage the social media accounts of RuralEasy and of each individual house. Social networks have become a perfect tool to share news, promotions, giveaways, and ultimately capture the attention of future guests.
Revenue management and dynamic pricing
Revenue Management is a set of techniques that allow prices and occupancy to be maximized, and therefore revenue.
- Determining which platforms and websites are most suitable for each type of house. There are platforms specialized in large, high-quality houses, others specialized in high-mountain houses, others on the coast, …
- Content and presentation of listings. Preparing and updating the listing content on platforms to highlight the positive aspects (swimming pool, garden for barbecues, large living room for meals, …).
- Booking conditions. Establishing minimum stay, cancellation policies, and other conditions for each period in order to optimize revenue.
- Dynamic pricing. Analysis and determination of the rental price for each night of the year based on the characteristics of the house, the competition, and market trends. In this way, we achieve higher-priced bookings during periods of high demand and higher occupancy during periods of low demand.
Two work models
- RuralEasy takes care of Promotion and Revenue Management. You delegate these functions to us and we take care of everything. You no longer need to worry about calendars, bookings or prices for each day or season… This is the option we recommend.
- RuralEasy as an additional promotion channel. In this case, if you wish to continue managing your calendars and listing prices yourself, there is no problem. We will act as an additional promotion channel and provide you with extra bookings during periods when the house is available.
Advantages of this service
- Greater exposure in the market.
- Better positioning in searches.
- Dynamic pricing to achieve more bookings at better prices.
- We take care of everything.
- No long-term commitment, you can cancel at any time.
- In short, more income, less worries.
Frequently Asked Questions
As the owner, you tell us the criteria we must follow (age, groups, families, with/without pets…), and we will strictly adhere to these guidelines.
Based on the indicated criteria, we filter guests and manage reservations. Once a reservation has been confirmed, it cannot be canceled by the owner, but you can refine your filtering criteria for future bookings.
Yes, of course. You can keep your listings and continue managing your own bookings. This is work model 2. In this case, we will connect calendars to check availability, and we will provide additional bookings during periods when the house is available.
We offer this service throughout Spain.
Ruraleasy only charges if it generates bookings.
Our terms are flexible and customized. In any case, the additional income our service will generate for you more than covers our cost, leaving a significant profit for the property owner. Don’t hesitate to contact us for more information..
Yes, you can hire only this service.