{"id":26542,"date":"2026-01-04T19:37:31","date_gmt":"2026-01-04T18:37:31","guid":{"rendered":"https:\/\/ruraleasy.com\/?post_type=cpt_services&#038;p=26542"},"modified":"2026-04-08T10:51:12","modified_gmt":"2026-04-08T08:51:12","slug":"comercializacion-de-casas-rurales-y-hoteles-rurales","status":"publish","type":"cpt_services","link":"https:\/\/ruraleasy.com\/es\/services\/comercializacion-de-casas-rurales-y-hoteles-rurales\/","title":{"rendered":"Comercializaci\u00f3n de Casas Rurales y Hoteles Rurales."},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>En RuralEasy nos encargamos de la comercializaci\u00f3n de tu casa rural o hotel rural.<\/p>\n<\/blockquote>\n\n\n\n<p>La <strong>competencia<\/strong> en el mercado de las casas rurales es cada vez mayor y debemos utilizar las mejores pr\u00e1cticas y herramientas para tener una <strong>mayor<\/strong> y <strong>mejor exposici\u00f3n<\/strong> en el <strong>mercado<\/strong> y vender al <strong>precio \u00f3ptimo<\/strong> en cada <strong>momento<\/strong>.<\/p>\n\n\n\n<p>La comercializaci\u00f3n comprende:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Preparaci\u00f3n: fotograf\u00edas profesionales, videos y otros.<\/h2>\n\n\n\n<p>Preparamos la casa, asesoramos sobre aspectos que mejoran la imagen de la casa y hacemos <strong>fotograf\u00edas profesionales<\/strong>, <strong>videos<\/strong> y otros materiales como <strong>fotograf\u00edas a\u00e9reas<\/strong> de la zona que nos ayudar\u00e1 a promocionar mejor tu casa rural.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promoci\u00f3n en portales de reservas y redes sociales<\/h2>\n\n\n\n<p>Es muy importante tener una m\u00e1xima exposici\u00f3n en el mercado. Con nuestro sistema estamos conectados con los principales<strong> portales de reserva<\/strong> (Booking, Airbnb,..) y adem\u00e1s tambi\u00e9n con las p\u00e1ginas web <strong>especializadas<\/strong> en <strong>turismo rural<\/strong>. De esta manera abarcamos una amplia parte del mercado y podemos <strong>maximizar precios<\/strong> y <strong>ocupaci\u00f3n<\/strong>. Toda la informaci\u00f3n se actualiza de forma autom\u00e1tica por lo que no hay riesgo de errores ni overbookings.<\/p>\n\n\n\n<p>Gestionamos las <strong>redes sociales<\/strong> de RuralEasy y de cada casa en particular. Las redes se han convertido en una herramienta perfecta para dar a conocer novedades, promociones, sorteos, y en definitiva, <strong>captar la atenci\u00f3n<\/strong> del futuro <strong>hu\u00e9sped<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Revenue management, gesti\u00f3n de precios din\u00e1micos<\/h2>\n\n\n\n<p>El Revenue Management es un conjunto de t\u00e9cnicas que permiten <strong>maximizar precios<\/strong> y <strong>ocupaci\u00f3n <\/strong>y por lo tanto los <strong>ingresos<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list listasep1\">\n<li><strong>Determinar qu\u00e9 portales y p\u00e1ginas son las id\u00f3neas para cada tipo de casa<\/strong>. Hay p\u00e1ginas especializadas en casas grandes y alta calidad por ejemplo, otras p\u00e1ginas especializadas para casas de alta monta\u00f1a, otras de la costa,\u2026<\/li>\n\n\n\n<li><strong>Contenido y forma de publicaci\u00f3n de los anuncios<\/strong>. Preparar y actualizar el contenido de los anuncios de la casa en las p\u00e1ginas para que destaquen los aspectos positivos (piscina, jard\u00edn para barbacoas, gran sal\u00f3n para comidas,..).<\/li>\n\n\n\n<li><strong>Condiciones de reserva<\/strong>. Establecer la estancia m\u00ednima, condiciones de cancelaci\u00f3n y otros para cada per\u00edodo con el fin de optimizar los ingresos.<\/li>\n\n\n\n<li><strong>Precios din\u00e1micos<\/strong>. An\u00e1lisis y determinaci\u00f3n del precio de alquiler para cada noche del a\u00f1o en funci\u00f3n de las caracter\u00edsticas de la casa, la competencia y la evoluci\u00f3n del mercado. De esta manera conseguimos reservas a un precio m\u00e1s alto en per\u00edodos de alta demanda y ocupaciones m\u00e1s altas en per\u00edodos de baja demanda.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dos modelos de trabajo<\/h2>\n\n\n\n<ul class=\"wp-block-list listasep1\">\n<li><strong>RuralEasy se hace cargo de la Promoci\u00f3n y Revenue Management<\/strong>. Delegas estas funciones en nosotros y nos ocupamos de todo. Te olvidas de estar pendiente de los calendarios, reservas, precios para cada d\u00eda o temporada\u2026 Es la opci\u00f3n que recomendamos.<\/li>\n\n\n\n<li><strong>RuralEasy como un canal m\u00e1s de promoci\u00f3n<\/strong>. En este caso, si quieres seguir gestionando tus calendarios, precios de tus anuncios, no es problema, nosotros seremos un canal m\u00e1s de promoci\u00f3n y te aportaremos reservas adicionales en los per\u00edodos que la casa est\u00e9 disponible.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ventajas del servicio<\/h2>\n\n\n\n<ul class=\"wp-block-list listasep1\">\n<li>M\u00e1s <strong>exposici\u00f3n<\/strong> en el <strong>mercado<\/strong>.<\/li>\n\n\n\n<li>Mejor <strong>posicionamiento<\/strong> en las b\u00fasquedas.<\/li>\n\n\n\n<li><strong>Precios din\u00e1micos<\/strong> para conseguir <strong>m\u00e1s reservas<\/strong> y a <strong>mejor precio<\/strong>.<\/li>\n\n\n\n<li>Nosotros <strong>nos encargamos<\/strong> de todo.<\/li>\n\n\n\n<li><strong>Sin compromiso<\/strong> de permanencia, puedes darte de baja en cualquier momento.<\/li>\n\n\n\n<li>En resumen, <strong>m\u00e1s ingresos<\/strong>, <strong>menos preocupaciones<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas frecuentes<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion faqs has-small-font-size is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">\u00bfPuedo elegir a cada hu\u00e9sped?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-small-font-size\">Tu como propietario nos indicas los criterios que debemos seguir (edad, grupos, familias, con\/sin animales\u2026) y nosotros seguiremos estrictamente estas indicaciones.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">\u00bfPuedo rechazar una reserva?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>En base a los criterios indicados nosotros filtramos a los clientes y realizamos las reservas. Una vez la reserva se ha realizado no es posible cancelar la reserva por parte del propietario, pero s\u00ed podr\u00e1s afinar tus criterios de filtrado de cara a pr\u00f3ximas reservas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">\u00bfPuedo conservar mis anuncios y seguir efectuando reservas por mi cuenta?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Si, por supuesto, puedes conservar tus anuncios y seguir efectuando reservas por tu parte. Es el modelo trabajo 2. En este caso, conectaremos los calendarios para saber la disponibilidad y nosotros aportaremos reservas adicionales en los per\u00edodos que la casa est\u00e9 disponible.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">\u00bfEn qu\u00e9 zonas trabaj\u00e1is?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Este servicio lo ofrecemos para toda Espa\u00f1a.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">\u00bfQu\u00e9 precio tiene este servicio?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>RuralEasy s\u00f3lo cobra si consigue reservas. En cualquier caso, los <strong>ingresos adicionales<\/strong> que te generar\u00e1 nuestro servicio <strong>cubren<\/strong> ampliamente este <strong>coste<\/strong> y a\u00fan queda un <strong>beneficio importante <\/strong>para el<strong> propietario<\/strong>. No dudes en contactarnos para explicarte m\u00e1s.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h5 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">\u00bfPuedo contratar solo este servicio?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h5>\n\n\n\n<div inert aria-labelledby=\"accordion-item-6\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>S\u00ed, puedes contratar solo este servicio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Contacta con nosotros<\/h2>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f26607-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"26607\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/cpt_services\/26542#wpcf7-f26607-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input 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icon-subject\"><span class=\"wpcf7-form-control-wrap\" data-name=\"subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Asunto\" value=\"\" type=\"text\" name=\"subject\" \/><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"columns_wrap margin-bottom\">\n\t\t<div class=\"column-1_1\">\n\t\t\t<p><span class=\"style-line icon-textarea\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u00bfEn qu\u00e9 podemos ayudarte? \u00a1No dudes en ponerse en contacto con nosotros!\" name=\"your-message\"><\/textarea><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"ENVIAR\" \/><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">He le\u00eddo y acepto la <a href=\"\/es\/politica-de-privacidad\/\" target=\"_blank\">pol\u00edtica de privacidad<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing y promoci\u00f3n<\/p>\n","protected":false},"author":2,"featured_media":26541,"comment_status":"closed","ping_status":"closed","template":"","cpt_services_group":[],"class_list":["post-26542","cpt_services","type-cpt_services","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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